With varying modifications, planes, trains, boats, automobiles, and their respective functions are here to stay, and so are their human operators, at least for the foreseeable future.
Multi-directional pressures and trends influence transportation perceptions and consumption patterns. Emissions and fuel economy regulations revolutionise design and assembly. Consumers relinquish private ownership and license registrations in favour of on-demand mobility. Sustainable city planning reduces parking allocations and drives public transportation renewal. And changes in employment, retail, and distribution influence mobility behaviours.
Yet, the greatest changes across social, economic, ecological, cultural, and political dimensions are attributable to technological advancements. The evolution from driver-assisted to fully autonomous, the transition from conventional combustion to clean and green electrification, and the development of multimodal transportation networks are just some of the transformations challenging deeply held belief systems and ideologies.
The Path to Success
Balancing exploration and exploitation activities is required to navigate, lead, and survive the transformations underway. As the operator behind the wheel is replaced, and the time- and energy-intensive demands of self-transportation are alleviated, beyond traditional industry and partner relationships lie the cross-industry value creation opportunities that will determine the next generation of market leaders.
With transportation being the bedrock of urban and rural development and inseparable from modern society, here are just some of the ways we help our clients:
- Influence ownership and transportation perceptions and desires
- Prioritise experimental and experiential backseat passenger journey comfort
- Embrace connectivity and telematics-powered intermodal transportation technologies
Do you need help to realise your critical global objectives? See how you can engage us